Seleem Musibau takes over as new Chief Executive Officer of Jumia Ghana


Jumia, Africa’s leading e-commerce platform, has announced the appointment of Seleem Musibau as the new Chief Executive Officer of Jumia Ghana. Seleem brings to the role over a decade of experience within Jumia, with a career that reflects deep expertise in commercial leadership and a strong understanding of the West African e-commerce landscape. His appointment marks a continued commitment by Jumia to recognize and elevate internal talent, reinforcing a culture of growth and continuity across its markets.

Seleem most recently served as Regional Chief Commercial Officer, a position he held since February 2024. Prior to that, he played a key role in the success of Jumia Côte d’Ivoire, where he served as Chief Commercial Officer, following several impactful roles within the company. His journey, which began at Jumia in 2014, is a testament to his strong commercial acumen, operational excellence, and leadership depth.

“I am incredibly excited to lead Jumia Ghana at this important moment in our journey. Having worked across multiple markets within Jumia, I’ve seen the incredible potential of e-commerce to transform lives and businesses. I look forward to working closely with our partners, sellers, and the dedicated Jumia Ghana team to drive growth, strengthen trust, and deliver value to our customers,” said Seleem Musibau, CEO of Jumia Ghana.

“I am confident that his expertise and leadership will be invaluable as we continue to expand and solidify our position in the Ghanaian market. His deep experience in our ecosystem, combined with his strategic vision and passion for results, makes him perfectly positioned to lead Jumia Ghana into its next phase of growth,” Francis Dufay, CEO of Jumia.


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